well...i've rewritten the abstract for my thesis for
nth time. you might be sick of hearing about it, or you might want some clarification. anyway, here 'tis.
My work is an attempt to describe certain practices within the culture of the internet, and to point out some recurring themes. By looking at communities that form around specific practices, specifically filesharing, remixing, and blogging, I hope to find similarities that can give insight into how internet culture (and possibly culture generally) works. One major influence on internet culture is the control that institutions such as the Recording Industry Association of America and the Motion Picture Association of America attempt to foist on communities of filesharers, remixers, and bloggers. This particular type of control is generally referred to as “digital rights management” or “DRM.” The goal of DRM schemes is to control the reproduction of digital media, which includes music, movies, television shows, as well as blog entries. However, with control comes resistance. An analogy I find appropriate is that of antibiotics and antibiotic-resistant bacteria. When antibiotics are applied to a population of bacteria, the strongest bacteria live to reproduce, and over generations of reproduction, the population becomes resistant to the antibiotic. Therefore, I view resistance as an organic and evolutionary process. The view is even more appropriate considering that digital artifacts replicate when they are transferred from one computer to another. When a friend shares a file with another friend, a copy of that file is made, leaving two files where there once was one.
Because of increased connectivity and the ease of use and availability of audio, video, and text manipulating software, as well as the decentralized shape of the internet, an internet culture has emerged and rapidly evolved, in which people can create and share new artifacts in and from any location. “Participatory culture” is one of the many new terms applied to internet culture, especially because of the breakdown of the producer/consumer model of mass media. Filesharing networks, copyright infringing illegal art, and peer-to-peer online writing technologies such as blogs, are three of the components of the internet that foster such rapid evolution. Three theoretical concepts will be useful in describing the power relationships between controlling institutions and communities of resistance: memetics, biopower, and the rhizome, or, peer-to-peer network.
The term “memetics” was coined by evolutionary theorist Richard Dawkins in his book The Selfish Gene. Memetics approaches cultural analysis from the standpoint of evolution, and speculates that units of culture, what memeticists refer to as “memes,” copy themselves from one person to another through communication and other artifacts. In this view, nearly anything that is transmitted from one brain to another is a meme—everything from the songs of birds to “knock, knock” jokes. The importance of memetics to my own work is that it provides a framework to study the digital artifacts that replicate on the internet with the help of human intervention.
Biopower is a concept created by French philosopher Michel Foucault to refer to the control of populations and by extension, production and reproduction within those populations. Power is exerted over life, controlling its movements and activities. However, resistance to control is possible, and perhaps even unavoidable. As Gilles Deleuze, another French philosopher and colleague of Foucault, said in his book entitled Foucault, “Life becomes resistance to power when power takes life as its object.” Biopower as a concept is relevant to my study in that it closely resembles the concept of digital rights management. Instead of biological life being at stake, control over the production and reproduction of digital artifacts (and by extension, the memes associated with them) is what centralized media institutions are after. Resistance, in this view, becomes the replication of files over networks that cannot be controlled, such as in the cases of filesharing, remixing, and blogging.
Such networks have been described as peer-to-peer networks, decentralized networks, and rhizomes. The concept of the rhizome comes from the book that Gilled Deleuze wrote with colleague Felix Guattari called A Thousand Plateaus. A rhizome, in nature, is a networked root system, like a ginger root, that grows horizontally, as opposed to the vertical structure of a tree. The rhizome is contrasted with centralized, hierarchical structures. They write:
To these centered systems, the authors contrast acentered systems, finite networks of automata in which communication runs from any neighbor to any other, the stems or channels do not preexist, and all individuals are interchangeable, defined only by their state at a given moment – such that the local operations are coordinated and the final, global result synchronized without a central agency.
Examples of rhizomes include peer-to-peer networks, through which people share music, movies, and software with each other. The concept of peer-to-peer networks is important because they lack central authority and planning, much like evolution itself. Additionally, peer-to-peer networks are important because they accurately describe ecosystems. In ecology, the shift in thinking from the linear and hierarchical “food chain” to the networked “food web” is an example of the rhizome concept being put to use to describe organic phenomena.
Technologies form complex causal networks of interaction, that resemble biological ecosystems. These systems are composed of human subjects/bodies, hardware, and digital artifacts, all of which are material. Self-sponsored production of digital artifacts has become a norm on the internet, in the form practices as diverse as email writing, blogging, remixing, music production, and programming. Digital artifacts are extensions of our subjectivity, spreading, combining, and conjugating across social and material networks. I hope to show that resistance emerges in power relations through self-organizing, evolutionary decentralization. This resistance is an evolutionary process based on evading control, which leads to escalating arms races of coadaptation. The combination of filesharing networks, access to audio and video editing software, and the growth of peer-to-peer media communities has allowed a participatory culture to emerge in which the separation of producer and consumer is transcended. I will look at “illegal” art that uses copyrighted material, as well as blogs. In both cases, media companies attempted to shut them down – sometimes successfully. The reaction from centralized media has been to attempt to establish more control (through DRM), sometimes overt and sometimes subtle and decentralized, which I argue impedes cultural evolution, while also creating an overall coadaptive situation. I will be providing examples of the replication of digital artifacts on the internet in an attempt to show that memetic diversity is at risk of being hindered through the ownership of intellectual property.
With memetics, biological and ecological models can be applied to cultural evolution. One of the questions to be explored is the nature of cultural coevolution. Coevolution can be divided into two categories: arms races and mutual cooperation. These two terms are useful for examining the relationship between the cultural hegemony (which includes the owners of intellectual property who exert control over information) and the resistance emerging in response to control. The two categories of coevolution, though, are not always easily separated in biological evolution; and therefore, care should be taken in applying those categories to cultural evolution. I argue that the relationship between the dominant culture and resistant culture is a form of coevolution, using both arms races and mutual cooperation in instances of control and resistance.